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The Reality Behind the Smile
Big dental suppliers like Henry Schein, Patterson, and Benco depend on their sales reps to keep profits high. Here’s what that looks like in real life:
- Maximizing Profit Is the Priority: Reps are evaluated based on sales numbers and the value of products they move. Their bonuses, stock options and even job security often hinge on keeping revenue high. Consequently, this often occurs at the expense of your practice’s bottom line.
- Shareholders Come First: Publicly traded companies have an obligation to deliver consistent growth to shareholders. That means your needs are secondary to the company’s quarterly earnings targets.
- Price Increases Are Expected: Many reps are under pressure to increase prices regularly to hit company revenue goals. This means you could be paying more each month, even if your supply needs haven’t changed.
In short, your sales rep is a good person, but at the end of the day they’re incentivized to sell, upsell and maximize margins.
A Different Approach with Torch Dental
At Torch Dental, we’re challenging this traditional model. We’re not a publicly traded company. We don’t have shareholders demanding ever-higher profits. Instead, our focus is entirely on making supply ordering simple, transparent and fair.
- Price Transparency: We show you exactly what you’re paying for each item compared to industry benchmarks. No hidden fees. No inflated pricing.
- Fair Pricing for Everyone: Every practice, large or small, gets the same fair price. You don’t have to worry about being upsold or overcharged to hit corporate goals.
- Aligned With Your Success: When your practice saves money and operates more efficiently, that’s a win for everyone – including us!
It’s time to stop being caught between aggressive sales targets and shareholder demands. Your practice deserves suppliers that prioritize your needs and not someone else’s profits. With Torch Dental, you get fairness, transparency and control over your supply costs.
Before You Shake on That Next Deal
Next time your rep stops by with a “great deal,” remember they’re working for someone else’s bottom line, not yours. The dental industry is shifting toward transparency and fairness, and Torch Dental is proud to lead the way. Make sure you’re paying fair with our Rate My Pricing calculator. Or connect with a practice consultant for a free spend analysis.
